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McDonald's releases crossover products

(People's Daily Online)    13:59, December 12, 2019

The page featuring the hamper on an online shopping platform.

American fast food company McDonald's has recently announced that it would release a Black & Golden collection in partnership with Chinese-American designer Alexander Wang, including the AW Golden Lunch Bag and the AW Golden Picnic Basket.

The AW Golden Lunch Bag, a takeaway paper bag, retails for 99 yuan (approximately $14), while the AW Golden Picnic Basket, an all-black hamper designed to transport the grandest of fast food feasts, is limited to only 300 units, retailing for 5,888 yuan (approximately $835).

According to McDonald's official flagship store, the lunch bag is made of DuPont paper with the name of the designer printed on the outside and the limited-edition picnic basket is woven from rattan-like materials with the handle made of sheepskin.

The collaborative items will become available at the official McDonald’s online flagship store on Dec. 10.

To mark the occasion, McDonald's will also be introducing special Black & Golden menu items in China.

Through crossover cooperation, McDonald's aims to communicate and interact with consumers, further publicize its brand, and enhance its influence.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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