(Changjiang Daily/Xiao Xi)

A man selling tofu pudding hit the headlines recently, after it was discovered he hadn't raised his prices in 33 years. It still costs just one yuan for a bowl of tofu pudding. His warm-hearted behavior is only to give back to society, which has moved a lot of people according to Changjiang Daily.

Refusing to raise the price

Xu Yaoqing, 67, gets up at 2 o'clock every morning with his wife to cook and grind soybeans. Then, they split the pudding and go their separate ways to sell near Wuhan University.

At 8 o'clock, people arrive to buy their breakfast, from children to the elderly. Customers are used to the taste of this unique breakfast. "Many families have been eating my tofu pudding for three generations. You see, this customer used to bring his kid to buy my tofu pudding, and now he brings his grandson," said Xu. These old customers are more like friends.

(Changjiang Daily/Xiao Xi)

"His tofu pudding's taste is excellent, but it is too cheap. How does he earn money?" said an old man, who has been eating Xu's tofu pudding for about eight years.

For many years, long-standing customers repeatedly asked him to raise the price, but he refused.

Returning to society

In 1984, Xu was involved in the shipping industry after he left the army. He earned some money, but unluckily, he quickly developed a gambling habit, which left him spiraling into debt.

In 1986, desperate Xu came to Wuhan. On his way to find his relatives to borrow some money, he picked up a 10 yuan banknote. He spent 6 yuan on 5 kg of soybean and used the rest to buy buckets, bowls, gourd ladle and other utensils, to sell soy milk and tofu pudding.

Three years later, he had paid off all his gambling debts. The booming business and good neighborhood relations prompted him to continue selling tofu pudding for the next 33 years.

The quality is second to none, and its popularity means he's got to make a full bowl of tofu pudding, almost overflowing, every day.

For 33 years, he has been selling tofu pudding in the rain or shine. The only week he does not sell tofu pudding is when he returns to his hometown for Chinese New Year. During the flood in 1998, all of his buckets floated in the empty streets. He only sold one bowl of tofu pudding that day, but he was still there.