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German enterprises flock second CIIE, optimistic about Chinese market

(People's Daily Online)    15:35, November 05, 2019

Photo shows the south square of the National Exhibition and Convention Center (Shanghai), a main venue for the second China International Import Expo (CIIE), in Shanghai, east China, Nov. 4, 2019. The second CIIE is scheduled to run from Nov. 5 to Nov. 10 in Shanghai. (Xinhua/Chen Jianli)

Optimistic about the Chinese market, over 200 enterprises from Germany, the largest economy in Europe, have arrived in China for the second China International Import Expo (CIIE), taking their latest products and technologies with them.

Both the number of participating enterprises and the total exhibition area of German enterprises at this year's CIIE rank first in Europe, and the third in the world.

Bosch, known for its vehicle accessories and home appliances, has released a new type of sensor at the event. It can make autopilot vehicles more conscious of their surrounding environment, thus making autopilot safer and easier.

The world's leading logistics solution provider, Jungheinrich AG, brought the tallest exhibit to this year's CIIE – the Miniload automated small parts warehouse. The device can be elevated to a maximum of 25 meters.

German software giant SAP, which has come to the CIIE for the second time, presented virtual-reality racing and smart garbage sorting solutions.

"The CIIE is an important communication and cooperation platform for global enterprises, and it demonstrates China's resolution to open wider," said Sam Li, Global Senior Vice President of SAP and Managing Director of SAP China.

Li said that SAP is looking forward to sharing the value of its products and technological outcomes with government and industries at the second CIIE.

It hopes to carry out strategic cooperation with Chinese enterprises, promote China-Germany relations, and even China-Europe economic and trade exchanges, and contribute to the long-term development of the Chinese economy, Li noted.

"Bosch is still optimistic about the long-term development and potential of the Chinese market," said Chen Yudong, president of Bosch China.

The ever-changing market demand and industrial revolution are driving Bosch to keep innovating and investing in the Internet of Things, Chen said, adding that the company will seek opportunities in the new growth points of the market, offer satisfying products and services for Chinese consumers, and assist with the high-quality development of local manufacturing.

Wolfgang Marzin, President and CEO of Messe Frankfurt, the world's largest trade fair, congress and event organizer with its own exhibition grounds, noted that Chinese enterprises are actively exploring ways toward internalization, and the CIIE offers the best opportunity to seek development for both private enterprises and public departments.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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