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Consumption-oriented digital economy is on the rise in China, said a white paper jointly released by the China Center for Information Industry Development and China's leading data intelligence technology enterprise Percent Information Technology Co., Ltd. at the 2019 China International Digital Economy Expo on Oct. 12.

The white paper, analyzing about 2,000 consumers from 11 Chinese provinces and cities, said that the consumption areas and sums of consumption of the consumers vary from group to group.

It said that the first-tier cities showed strong consumption power in online dining, smart traveling and intelligent transport, while the consumers in second-tier cities are contributing as much as their first-tier counterparts do in online shopping, digital education and smart travelling. Third-tier cities are showing a strong momentum in smart health and elderly care, the white paper added.

Consumers under the age of 24 were not spending too much on digital economy platforms, but showed strong potential in online shopping, online dining and smart transportation. Those between 25 and 34 were major forces in online shopping, smart home appliances and online dining.

According to the white paper, those above 50 contributed much to smart elderly care, digital training and digital entertainment.

It is noteworthy that given the emergence of county-level economy and rural e-commerce, the consumption frequency in counties has exceeded that in the cities in the eastern region and some parts of the west like Chongqing municipality.

The digital consumption in Shanghai’s rural area even outnumbered that of some cities and provinces, becoming a new engine that drives the digital economy in eastern China and inland provinces.