Clothing rental services, which give young people another option to get a new look each day without having to buy any clothing at all, have been on the rise in China, The Beijing Daily reported on Sept. 27.

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YCloset (www.yi23.net) is one of the many platforms that allows users to pay a subscription fee to rent clothes and accessories. The platform, targeting female users, has more than 20 million registered users.

Liu Ting had borrowed more than 100 outfits on YCloset, and bought 10 of her favorites. She thinks the rental services are economical because they’ve saved her a lot of money as they have positively discouraged her from buying the excessive amounts of clothes that she used to and furthermore may end up not wearing at all.

Zhang Hao, a university student in Beijing, is a user of a menswear rental platform. The app, accessible on WeChat, charges him 999 yuan a year and lends 72 types of clothes to him. “I think this model is very cost-effective,” said Zhang. Like him, a lot of university students use this app to stay looking fashionable.

The rental platforms usually focus on office-friendly outfits, party wear and travel clothing, which are priced between several hundred to several thousand yuan.