People queque to buy OnePlus phones outside a store in India. (Photo/Wang Jianna)

In the second quarter of the year, global smartphone shipments were 360 million. Over 40 percent smartphones were made in China, according to the most recent statistics produced by survey company Counterpoint.

Huawei held a market share of 25.4 percent of the European market in the first quarter of the year, while in India, domestic smartphone brand OnePlus beat Samsung and Apple with a market share of 43 percent, became the fastest-growing brand in India during the second quarter of 2019.

To truly understand the overseas market and make tailored marketing solutions are both strategies for these brands to be successful overseas. For instance, in order to open up the European market, Huawei agreed on a sponsorship deal with German soccer club Borussia Dortmund.

OnePlus, based in south China’s Shenzhen, infiltrated the Indian market by means of improving its sales channels and promoting localization. In 2014, it entered India through a partnership with Amazon India. In 2017, it opened the first brick-and-mortar store in Bangalore. Now, it has more than 20 stores across India. The phone maker now has a research and development center in India and hires about 200 local staff.