“Beyond The Headlines -The Real Story of Australia-China Trade” examines the intricacies of the China-Australia trade partnership through the lens of culture, relationships, and the geo-historical context, in order to shed light on stereotypes and misnomers and in doing so uncovers the next wave of opportunity and the new frontiers of engagement. As a 6 part TV series, each episode will discuss the question from different perspectives, but they will all present pathways for investors and cross-border trade. What's more, every episode will reveal the essence of China-Australia trade——relationships and the people themselves.

In the third episode “A Question of Time”, the story discussed the time-spent building relationship in the business between China and Australia. Tennis Australia learned to do business with China more than ten years ago, and it's a ten-year journey that demonstrates how a successful cross-border relationship can flourish through on-the-ground investment and deep understanding. They put many efforts in developing deeper engagement with Chinese audience by presenting customized and localized content though a Chinese-specific website and social media platforms. Besides, the partnership between China and Australia's Woolmark Company is strengthened and grown over the past fifty years and lots of business opportunities are created. The achievements that both countries had made is regarded as a result of sustain China-Australia relationship building.