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Off-season travels on the rise in China after tourism boom during Spring Festival

(People's Daily Online)    09:51, February 21, 2019


When many tourist destinations in and outside China have entered the traditional off-peak season of a year after the Spring Festival, relevant data revealed that travels are on the rise, as airlines, hotels, and travel companies are trying to attract customers with lower prices, Economic Daily reported on Feb. 18.

In Beijing, a storefront owned by the Caissa Touristic Group AG has received many more customers than its workers had anticipated after the Spring Festival holiday. Zhu Bo, a staff member of the store explained that the main reason for the phenomenon was the “attractive prices” of the products they are selling.

Zhu disclosed that a travel product featuring a seven-day semi-independent tour of Japan is to be sold in March for half the price it was being sold during the Spring Festival.

According to China’s top tourism website, the person-times of tourists booking travel products for this February and the coming March after this Spring Festival has grown by about 33 percent so far when compared with the same period during the previous year.

Short trips to foreign countries and long trips to domestic cities are particularly popular, while vacations on islands, tours of famous scenic spots, cultural tours, and cherry blossom themed travels all win the most favor with people.

Zhu Jing, a female white-collar worker from Beijing plans to travel to Sanya, south China’s Hainan Province from Feb. 21 to 24 and spend 30 percent less money than expected on her travel products when compared to booking online.

Zhu had searched the Internet for flights from Beijing to Sanya before this past Spring Festival, but found out that “there was no discount basically, and there wasn’t any economy class tickets left for flights with favorable departure times, only first class and business class,” according to Zhu.

The ticket price of the same flight started to slump since Feb.17, with a 75 percent discount offered for the economy class ticket, which is now sold for less than 700 yuan (about $103.33).

By Feb.12, data from China’s leading online travel agency Ctrip showed that the prices of air tickets to popular travel destinations had been gradually lowered from 30 percent to 50 percent of regular prices after the Spring Festival, and that some even slumped by more than 70 percent compared with days before the holiday.

Hotel prices are also seeing remarkable cuts. According to Yu Xinyang, a tourist from east China’s Zhejiang Province who had visited south China’s Guangdong Province during the past Spring Festival, the price of the five-star hotel room he booked fell from about 900 yuan per night during the holiday to less than 600 yuan per night now.

Industry insider expressed that off-season travels are good choices for senior people, students, and those who can enjoy paid vacations, for they can not only enjoy lower prices, but avoid the sea of people in the tourist destinations during peak tourism seasons and have a more pleasant tour experience.  

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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