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China’s cross-border e-commerce expands in overseas market

(People's Daily Online)    13:28, January 09, 2019

Staff prepares freight destined for offshore customers at a warehouse of Shanghai Customs Supervision Center. (Photo from the official website of the first Global Cross-Border E-Commerce Conference)

China’s cross-border e-commerce platforms grew in 2018, playing a more important role in the global consumer market, Economic Daily reported on Jan. 7.

Over recent years, AliExpress, Alibaba’s cross-border online retail platform, has maintained steady momentum in Belt and Road countries, gaining a large market in countries like Germany, Poland, Turkey, Saudi Arabia, Belarus, Portugal and Lebanon, said General Manager Wang Mingqiang.

In September, AliExpress announced that the number of deals had hit 150 million, and the platform attracted over 200 million online visits worldwide each month. AliExpress is now well-received among foreign buyers thanks to its technology and service, as well as the rising number of made-in-China products on the global market.

High-quality consumer goods made in China sold well in overseas markets, said Wang. For example, China’s robot vacuums are popular in Europe and America.

Wang noted that the company needs to take advantage of its technology and adopt a localized operation strategy for a broader market and better services for consumers from different countries. Now, the company is confident in its plans to expand overseas, thanks to the recent upward trend in development.

The General Manager also mentioned some current challenges in the overseas market, such as payment issues and the weak logistics frameworks of some countries.

Since the beginning of last year, AliExpress now cooperates with postal systems in France, Poland, and Spain among other countries. More special lines for express delivery are under construction based on the collaboration with local postal systems.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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