News written in a pompous style, represented by such expressions as “on your knees,” “cry your eyes out,” “scared silly” have been all the rage recently. This way of writing harms the credibility of the media, pollutes the ecology of public opinion, and is not conducive to fostering a green cyberspace.

Writers should move away from this style of writing and use concise language, facts, and innovative solutions, as put forward by General Secretary of the CPC Central Committee Xi Jinping, so as to advocate a clean and honest writing style.

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Articles like “US is frightened,” “Japan is scared silly,” “Europe regrets” have attracted a lot attention and received a number of clicks.

However, these so-called “trendy articles” are hollow and empty and details are either exaggerated or partial. With no supporting facts or original insights, they are unworthy of closer analysis. Articles are by no means enhanced by exaggeration and arrogance will not make China stronger.

According to statistics, last year, the number of new media operators exceeded three million and more than five billion yuan was invested in the investment of various institutions for content entrepreneurs exceeded five billion yuan. In the era of “we-media,” it is necessary for all the media to stick to the bottom line and practice self-discipline.

Good public opinion propels the development of society, reflects the true voice of common people, and enhances national cohesion. News should tell the truth and report the facts, without gimmicks or doublespeak.