

Unlike the much-anticipated iPhone X, Apple’s other new smartphone, the iPhone 8, is proving to be unpopular among Chinese consumers, with major e-commerce platforms offering big discounts to encourage orders.
Chinese can now order a 64GB iPhone 8 for 4,688 yuan ($711) from the online shopping platform of China’s top home appliance retailer Suning. The more expensive iPhone 8 Plus 256GB model costs 6,277 yuan on JD.com.
That’s a significant reduction from the original prices of 5,888 yuan and 7,988 yuan, respectively, on the Chinese mainland.
Some iPhone users said they decided not to buy the iPhone 8 out of safety concerns after several battery swelling incidents were reported globally. Apple has yet to clearly explain the reasons for the incidents, though it reportedly started to investigate the cases at the beginning of October.
However, data from research firm Canalys shows Apple’s smartphone shipments in China grew 40 percent in the third quarter from a year ago to 11 million units, marking the company’s best performance in China in eight quarters.
Industry insiders attribute the shipment pickup to price cuts on the iPhone 8 and earlier models after announcing the iPhone 8.
Some consumers are also intimidated by the high price tag of the iPhone X, pointing out that the iPhone 8 is more usable despite some flaws and that the iPhone X is more of a 10th anniversary phone than a perfectly built one.
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