Liu Jinyin, a young farmer in a rural area of southwest China's Sichuan province, has attracted nearly 100,000 followers by broadcasting his daily life in the village. Within six months, Liu earned 80,000 yuan. Some of his followers said his broadcasts reminded them of their childhood memories.

The rise of live streaming has given ordinary people opportunities to receive more attention and multiplied the ways they can boost their incomes. However, vulgar content and lack of originality have long been criticized by society.

The broadcasts of Liu stand out because of their unique content – clean content that is close to real life, such as feeding pigs, transplanting rice seedlings, and catching fish.

Liu’s videos also open a window for urban residents to know more about village life. Liu does not ask for any gifts from his virtual viewers and instead lets the broadcasts serve as a platform for people to exchange views and make friends.

Liu’s parents have found it hard to accept his money earning scheme and criticized their son for ignoring his duties. Honestly speaking, streaming oneself doing things is not an improper occupation. According to Karl Marx, the welfare of mankind and our own perfection should guide our choice of profession.

Starting from the countryside, Liu combines his personal development with the building of a new socialist countryside. His profession of broadcasting rural life is a profession that is worthy of exploring.