The days when one slipped a 100-yuan banknote into a red donations box is long gone. Nowadays, one can now donate to various projects in various ways, such as raising an e-pet.

As one of the leading platform for online charity projects, Tencent’s Gongyi.net has witnessed over 127 million donations totaling more than 2.1 billion yuan as of Monday. The upcoming “September 9th charity day” is going to see Tencent Foundation give another 299 million yuan for all projects on the platform, Chen Yidan, founder of the foundation, announced on Sunday.

Together with another 309 million yuan from another 300 enterprises, the total amount will set a new record in China’s online charity industry.

This year’s “charity day” will see some 6,700 projects from more than 130 organizations participate in the charity festival, which runs from Sept. 7 to 9. Donation from Tencent and other companies will go straight to the projects. The company will match every single penny donated from the public to the project.

According to Gongyi.net, organizations that have raised funds from the “charity day” will be required to make public at least 90 percent of their project operations. Those who collect more than 500,000 yuan should make full disclosure regarding their projects or they will be banned from future participation.

In 2015 and 2016, projects participating in “charity day” raised total funds of 128 million yuan and 305 million yuan, respectively.

Charity has become the new fashion in China, especially in the recent years. The nation also enacted its first charity law in 2016 to regulate the booming and sometimes shady industry, as some try to take advantage of online donation platforms by fabricating sad stories to gain more support.

Apart from active individual donations, Chinese companies are also demonstrating more power to help, usually in an innovative way.

One can donate their “equipment” in certain Tencent Games – including the popular game King of Glory – to support the preservation work of the Great Wall or the construction of multimedia classrooms for left-behind children in China.

Alipay has launched two farming games on its app, allowing people to donate for different projects. With each payment or certain number of walking steps, users can receive credits for watering power in the “Ant Forest.” Alipay promises to plant a tree in several deserts or forests in China. For “Ant Farm,” users can keep an electronic chicken as a pet. From the hatching of an egg, users can either receive the feed via online payment or through a direct donation to a project helping children with congenital heart disease.

China Resources Vanguard, a retail giant, opens all its 2,833 stores in China to receive public donations for mothers living with poverty who sell their handicrafts.

During this year’s “charity day,” Huishoubao.com, a second-hand cellphone recycling platform, will pledge to donate 10 percent of the value of each recycled cellphone to the SEE Foundation for the water protection at Sanjiangyuan National Nature Reserve.

Charity is now everywhere around us. One can make a contribution with the touch of a finger tip or by doing exercise. It is now the life attitude with innovation and participation, said Guo Kaitian, board chairman of Tencent Foundation.