(Photo/iwshang.com)

A young couple over the past three years sold 2,709 cremation urns on China's largest e-commerce platform, Taobao. They said the business makes them feel like they have experienced death 2,709 times.

During the three years, no one knew their profession except their parents. They made no new friends and avoided contacts with old pals for fear of bringing bad luck to other people. Their only friends were deliverymen who they had to contact every day.

(Photo/iwshang.com)

Yang Sheng, born in 1989 in Jinhua, south China's Zhejiang province, met Chen Xiaoxiao three years ago when the latter was selecting a cremation urn in his online shop for her mother.

Believing prompt delivery matters much to bereaved families, Yang drove nearly a thousand miles overnight to deliver the urn in Chen's hometown, a mountainous area in the west of the province.

Chen thought Yang was a reliable person. Thereafter, they fell in love, got married and Chen joined the business. Last year, their online shop posted profits of RMB 150,000 ($22,438).The couple also invested in a cremation urn factory which could earn tens of millions of yuan annually.

(Photo/iwshang.com)

Producing an urn needs nearly 50 days and the labor cost is high. But the couple has opted to reduce profits in order to provide better services to buyers and help more people.

The two said they are not only sellers, but also listeners. Behind each order is a sad buyer. They will listen to their demand, feel their pain and console them. So far, the shop has received 642 good reviews, each having a tear-triggering story. "It is the last order for the dead, so we have to be responsible to them," they said.