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Shared mini-karaoke booths have promising future, but challenges remain

(People's Daily Online)    17:37, August 14, 2017

(Photo/hinews.cn)

Although mini-karaoke booths witnessed growing patronage since the latter half of 2016, analysts suggest that investors should be prudent about future developments, Gmw.cn reported on August 13.

The booth occupies two square meters of land and has a karaoke machine, two barstools, two pairs of headsets and two microphones inside. Taking advantage of traditional karaoke houses in low input, low operating cost, online social interaction and use of fragmented time, the booths gained popularity in shopping malls, cinemas, restaurants and even tourist spots since the second half of 2016.

Internet research firm iiMedia predicts that China's mini-karaoke market will grow by 92.7 percent in 2016 to 3.18 billion RMB ($477 million) in 2017; and will further expand by 120.4 per centto 7.01 billion RMB ($1.05 billion) in 2018.

However, many users have complained about their unpleasant experiences in the mini-karaoke booths in terms of facilities, hygienic conditions, protection of consumers' interests and rights as well as the obsession of juveniles for this mood of entertainment. The authorities have therefore directed concerned enterprises to strengthen regulations and offer proper guidance.

In contrast to manufacturers' optimism of mini-karaoke booths and rapid popularization of the product, industry analysts and investors are prudent about their development.

A report released by iiMedia says that although the booths have successfully converted the use of consumers' fragmented time to business, it might be difficult for the market to be sustainable and make profits if booths cannot provide users with favorable conditions.

In addition, investors predicted that the shared karaoke booth is more likely to be an important platform for commercial advertising and music talent show as it will in the future inevitably compete with other offline ways of entertainment such as VR games. 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Du Mingming, Bianji)

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