(File photo)
Chinese music lovers will soon embrace their own Grammys at home in 2018 when the Grammys festival debuts for the first time in China.
The announcement came on Aug. 3 at an event in Beijing attended by The Recording Academy, BRAVO Entertainment, and China Music Vision Ltd. The world-class live music experience is also being jointly organized by Beida Jade Bird Music Culture Industry Group, Guo Guang United Cultural Development (Beijing) Co., Ltd., Weibo, and Toutiao.
The exact location and time of the festival have not been released. The festival is expected to bring together Grammy winners and nominees “with the extraordinary Chinese culture to provide audiences with a unique, unrivaled live concert experience,” a press release from BRAVO Entertainment showed, adding that the festival will also serve as a high-level platform for talents in the music community.
Meanwhile, Reuters reported that The Grammys may not bring all stars to avoid “falling foul of China’s censors.”
Amid the enthusiastic welcome of the festival on Chinese social media networks, Chinese netizens are also pulling out a list of musicians who may miss out on the extravaganza. On top of the list is Justin Bieber, who was banned from coming to the Chinese mainland for his scheduled concert in September.
Beijing’s Bureau of Culture explained performers who frequently misbehave in public are not allowed to perform in China, a move meant to regulate the domestic market and purify the environment. The bureau added Bieber is a talented yet controversial young foreign singer who frequently misbehaves in his social life and concert performances.
Bieber became controversial in China after visiting the Yasukuni Shrine, a symbol of Japan's militarism past, while he was in Japan in 2014. He later deleted the photo and apologized, saying, “I love you China and I love you Japan,” Global Times reported.
Similarly, many netizens questioned if Lady Gaga and Bon Jovi would be allowed to enter into China, for both have had high-profile interactions with the Dalai Lama.