China’s Meitu Inc. prides itself to be a vibrant centre in the internet industry. Based in southeastern coastal city of Xiamen, Fujian province, Meitu Inc. was established in 2008 by two successive entrepreneurs, Chairman & angel investor Cai Wensheng and CEO Wu Xinhong; and it is currently ranked 6 amongst the world’s best internet companies.

Meitu is a global mobile internet platform and innovator in mobile video and photography, including Artificial Intelligence and Machine Learning algorithm-based proprietary facial recognition and virtual “try-on” technologies for hair and makeup. By leveraging its technology leadership and global user base, Meitu is building a mobile beauty ecosystem where users can discover, create and share new looks – right from their smartphone. Today, Meitu apps are installed on over 1.1 billion unique mobile devices around the world, with billions of photos generated by Meitu apps each month. 

The launch of a new Meitu M8 Mobile Phone this year has added another advantage to the Meitu series of selfie smartphones featuring a revolutionary mix of hardware and cutting-edge Artificial Intelligence technology.

“Our mobile phones are second to none in the world. They can easily make use of our 23 products that include a photo-editing application, a short video and live streaming platform and even a mobile gaming application,” company officials told journalists on Thursday.

Meitu application can be operated in 1.1 million mobile devices, including software and hardware products such as Meitu, BeautyCam, BeautyPlus,SelfieCity, MakeupPlus, Meipai, Meitu Phones, and more.

They are not only enabling users to easily beautify images and ingraining the selfie culture in the minds of all, but also enhance a discovery of different self that represents beauty, trendiness and newness.

There are currently 456 million users in China and 500 million users in the rest of the world, including the African Continent, which is a new market where mostly young ladies are waiting for such opportunities to make their looks beautiful at all times. The continent is currently making frantic effort to catch up with the developed world. There are currently hundreds of thousands of Meitu service users in the continent.

Company officials have however assured of rolling out their products and services to the hook and cranny in the world.

To many products and services users, Meitu is here to help especially young ladies to fulfill what Maria Montez, the Queen of Technicolor once said: “When a woman improves her appearance, an amazing thing happens. People begin to pay attention to her, listen to her, seek her company, and ask her opinion. She becomes more confident, and this makes her look even better! As her confidence grows, so does the respect she receives – at work, at home, everywhere. As her insecurity falls away, she becomes more daring, self-assured, courageous; she finds she can do anything. Her life improves in every way.”

In the past five years, China's internet population has soared. There are now over 700 million Chinese web users, about 20 percent of the world's internet users. Meitu has brought about a comparative advantage and solution to most users not only in China but the rest of the world.

Abu Bakarr Kargbo is a Senior Staff Writer of Standard Times Newspaper in Sierra Leone and an intern at People’s Daily Online.