The number of China’s online game users has reached 566 million, increasing by 25 percent over the last year, says an annual report on digital publishing industry issued by the Chinese Academy of Press and Publication on July 11.

According to the report, the revenue of China’s digital publishing industry totaled 572.1 billion RMB, a rise of 29.9 percent over 2015. Online advertising accounted for more than half of the total revenue, presenting a robust growth momentum for 11 consecutive years.

Traditional digital publications such as online magazines, electronic books and digital newspapers, saw revenue of 7.85 billion RMB in 2016, growing by 5.44 percent. Though revenue increased, its share in general income terms dropped, reflecting a relatively slow development of the sector.

Meanwhile, the number of registered users for original Internet literature stood at 297 million in 2015 and 333 million last year. In addition, online music providers saw a slight increase in registered users from 501 to 503 million.

The 2016 Chinese Digital Reading White Paper shows that digital reading content rose by 88 percent; out of which original material accounted for 79.7 percent.

Chinese online literature also expanded its overseas market. A U.S. website, Wuxiaworld, has since gained much popularity for translating Chinese Internet literature.

Chinese market of audio books increased by 48 percent to 2.91 billion RMB in 2016, says the report on Chinese digital reading. 17 percent of Chinese adults listen to audio books, with a per-capita consumption of 6.81 RMB. Currently, the country is home to more than 200 mobile platforms of audio material.

The report also says the application of artificial intelligence in digital publishing has been stepped up, offering more opportunities for upgrading the industry.