(File photo)

For Chinese appliances, the words “Made in China” certainly do not mean “made to be cheap.” Growing into major brands, Chinese appliances have expanded their influence in the world’s top markets.

With innovation, Casarte refrigerators, the high-end branch of Haier, sell stronger than lots of cheaper local brands. After six-years of investment and research based on the company’s 10-million-strong customer base, Haier’s washing machines are also beating local brands.

The national strategy “Made in China 2025” encourages Chinese appliance makers to develop smart products. When innovation and smart manufacturing are involved in the process of making a premium product, both sales and profits can be guaranteed.

According to Ye Danpeng, the CBO of Robam, the company has annually achieved more than 27% growth in operating income, and net profits over the past five years are up 43%. Roham is a worldwide top seller in kitchen utensils, even though it charges more than twice the average price.

Chinese appliance makers are considering acquisitions. Midea acquired Toshiba’s white goods business, Italian air condition manufacturer Clivet, and KUKA Robotics to speed up its globalization. Haier acquired Fisher & Paykel to achieve its 22% market shares in Australia and New Zealand.

Ni Zugen, the president of KingClean, said consumers want high-quality household appliances, and this demand will reorganize the structure of the appliance industry.