Australia has been gaining popularity among Chinese visitors, who have surpassed New Zealanders to become the top spenders. [Photo provided to China Daily]

Beijing-based outbound-travel operator Utour International Travel Service Co signed a deal with Tasmania's tourism authority and sent 100 Chinese visitors to the state during the recent Spring Festival.

The heart-shaped island is virtually unknown among Chinese－so far. It offers national parks, nature reserves and gourmet seafood.

Only a few dozen travelers from the Chinese mainland have visited in recent years, says Utour's publicity officer, Li Mengran.

"We plan to continue to promote Tasmania's uniqueness," Li says.

Tourism Australia Managing Director John O'Sullivan says recent developments will make Australia more accessible and compelling.

"Tourism Australia will continue to market Australia to flexible and independent high-value Chinese travelers, and position Australia as the most desirable and memorable destination on Earth."

Indeed, it seems the coming year will present an opportunity.