
Samsung Electronics Co. published a statement on its website on Thursday, apologizing for not providing “an adequate explanation” of the issues with its Note 7 smartphone. The company said in the statement that China was not subject to a “double-standard” in Note 7 recall status.
Despite issuing a recall in South Korea, the US, and other markets, Samsung did not recall its Galaxy Note 7 smartphones sold in China.
Although pictures of exploded Note 7 models went viral on Chinese social media, Samsung said in its statement that their investigation revealed that the explosions in China were caused from external heat instead of the batteries. The statement assured Chinese consumers that their phones were safe because Samsung used a different battery supplier for the Galaxy Note 7 sold in China.
Since the recall, Samsung has replaced one million phones with models containing the Chinese-manufactured battery. Still, the company is dealing with a public relations disaster and is trying to piece together its shattered reputation across the globe. Having confirmed the safety of the Note 7 sold in China, Samsung also apologized “for the confusion and unease caused to our customers in China.”
China represents Samsung’s biggest source of foreign investment. Due to the current recall, the firm has reportedly lost its sizeable market share in China to Chinese smartphone makers Xiaomi and Huawei.
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