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Russian ice cream poised to enter Chinese market after Putin's gift to Xi

(People's Daily Online)    17:07, September 12, 2016
Russian ice cream poised to enter Chinese market after Putin's gift to Xi
China's President Xi Jinping meets with Vladimir Putin during the G20 summit in Hangzhou.

Although it has been a week since Russian President Vladimir Putin gifted Chinese President Xi Jinping with a box of ice cream at the G20 summit, Russian ice cream still remains a buzz word in Russian media. Guzel Asylova, chair of Russia's Bashkortostan State Committee for Trade and Consumer Protection, has announced that ice cream produced in the republic will soon hit the Chinese market.

In Chinese border cities like Suifenhe and Manzhouli, Russian ice cream is already very popular. According to Russian media reports, ice cream from Russia was an in-demand item in Suifenhe this summer. A logistics company capable of storing 2,000 tons of ice cream was recently established in Suifenhe. This year, as measured by weight, ice cream imported by China from Russia increased 206 percent from last year.

The popularity of Russian ice cream in China reflects Chinese consumers' trust in its neighbor and interest in Russian food. What's more, due to the exchange rate of the Russian ruble, Russian ice cream also maintains an advantage in price compared to brands from Europe and the U.S.

With the recent surge of exports, the production volume of ice cream in Primorsky Krai of Russia has doubled since 2015, Russian media reported. The quarantine department of Russia has promised to offer better service and increased efficiency to ensure that its ice cream can enter the Chinese market as soon as possible.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor: Hongyu,Bianji)

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