On the afternoon of June 10, 2015, local time, the Forum on Economy and Trade between Shanghai and Milan was held at a famous palace in Milan, Italy. The event was attended by a large number of Chinese and foreign dignitaries and representatives from the media, including Secretary General Li Yiping of Shanghai Municipal Government, the deputy mayor of Milan, and the Italian Consul General in Shanghai. Chairman Lv Yongjie of Bright Food (Group) Co., Ltd. (or Bright Food in short) attended the forum with the aim of introducing Shanghai Xijiao International Agricultural Product Trade Center to the audience; in his speech Chairman Lv stressed that Bright Food will try to build an international agricultural product hub in China, with a view to promoting the exchanges and cooperation among dealers in agricultural products around the world by building on the center.

Chairman Lv's speech received a warm response from the audience, and local media organizations interviewed him one after another; the leaders of many local food businesses expressed their willingness to form strategic partnerships with Bright Food in many areas so as to gain a competitive edge in the global food industry and develop the global market.