Page One bookstore turns a new leaf in Sanlitun

Beijing's English-speaking bibliophiles have been known to complain. Much English text in the capital has had trouble reaching the masses, or the masses have had trouble reaching it. Page One in a Guomao shopping mall was Beijing's first fully accomplished English bookstore, but its underground location definitely affects its visibility and accessibility. The newly opened Sanlitun branch stakes out new territory in the heart of Sanlitun, Beijing's hottest shopping locale, filling in the literary hole in the fashion-dominated area.

Since last month's soft opening of the store, Page One in Sanlitun seems to have the magnetism required to fill the store with customers. For now, it's what people expect a good bookstore to be - a pleasant environment filled with a well-chosen variety of texts.

The soft opening stage gives the Page One team time to iron out problems and prepare their literary events schedule. Also, the accompanying Woodhouse Café is still unfinished and will not start serving lattes until the grand opening.

At that time, Page One Sanlitun will also become the city's first 24-hour bookstore - on weekends at least. The average book buyer may not need to buy Jane Austen at 4:53 a.m., but there's no denying that Sanlitun club kids can stay out until the sun comes up. At 5:12 a.m., a book on the works of M. C. Escher may not sober them up, but it will certainly add depth to the process.

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