Latest News:  


Entrepreneur shows aptitude for app ads

By Li Wenfang in Guangzhou  (China Daily)

14:26, May 10, 2013

Employees at Youmi Mobile Internet Information and Technology Service Co's research and development center in Guangzhou. The company expects its revenue to grow to between 80 million yuan and 100 million yuan this year. [Photo/Provided to China Daily]

Guangzhou-based YouMi couldn't find its niche, so it created its own

Many Chinese youths do not know what they want to do when they graduate from college, but Chen Di was different - even as a child, he wanted to have his own business.

His plans were to work in real estate, finance or technology, but he did not expect to land in the mainland's first mobile application advertising company. Nor did he see himself on this year's Forbes China list of 30 outstanding Chinese entrepreneurs below 30 years old, at the age of 26.

The company Chen founded, Guangzhou-based YouMi Mobile Internet Information and Technology Service Co, has worked with more than 5,000 mobile phone websites and more than 50,000 apps. It covered nearly 200 million consumers in 600-plus Chinese cities by January, generating accumulative revenue of 60 million yuan ($9.67 million).

"YouMi's roots go back to Chen's days at the South China University of Technology, when he set up a business with other students. YouMi's business partners include China Mobile, the country's largest mobile phone service provider, Taobao, its biggest e-commerce platform, and 360buy, one of China's largest e-commerce websites," said an article on the Forbes website.

In his first year at the university, Chen began serving as an agent for a bank's credit-card business.

"I then felt that in traditional business, you receive your product supplies from others without any core competitiveness. It doesn't mean much to me," he said.

Chen then turned to his major, computer science, and attended innovation contests sponsored by the likes of IBM Corp and Microsoft Corp. With other students, he also developed software outsourced by companies.

"Some students enjoyed the process of writing programs but I preferred turning the technology to productivity."

In judging business potential, Chen considered large computers too complicated for a young entrepreneur and found the personal computer segment already highly developed.

He felt lost until he found that mobile phone games were an emerging market full of opportunities.

In an entrepreneurship program sponsored by the Central Committee of Communist Youth League of China and China Mobile, a game Chen had developed was downloaded more than 2,000 times a day. However, the reality was that few game users were willing to pay for such games, being accustomed to free offers.

New business model

Chen then hit on a business model that involved inserting advertisements into apps, a prospect strengthened by Google's acquisition of AdMob, one of the world's largest mobile advertising networks, for $750 million in 2009.

He launched his mobile phone advertising platform on April 1, 2010, three months before he graduated and became CEO of YouMi, which shares advertising revenue with app developers.

【1】 【2】

We Recommend:

Top 10 biggest Chinese companies 2013

Housewives' gold rush keeps price from falling

Models pose for Fuzhou Auto Fair

Antique auto show kicks off in New York

China's CAS to buy 60 Airbus planes

2013 Tianjin auto show kicks off

Email|Print|Comments(Editor:WangXin、Chen Lidan)

Leave your comment0 comments

  1. Name


Selections for you

  1. Victory Day parade held at Red Square

  2. New-type fighters in night flight training

  3. Italian container ship accident

  4. Landslide in quake-hit Lushan kills 3

  5. Domestic violence by men 'shocking': survey

  6. Flight attendent recruitment in Wuhan

  7. Blacksmiths in Gangmen village

  8. Tom Cruise visits Great Wall

  9. Quake-hit ebony struggling to recover

  10. Ferrari planning sales push in China

Most Popular


  1. Ending 'too big to fail' going to be hard work
  2. PwC: Environment hard for Chinese banks
  3. The Rise of the South
  4. Chance for dual face-to-face talks slim
  5. China's regional disparity offers growth potential
  6. US war on terror bent by strategy
  7. China's rating not jeopardized by slower growth
  8. Innovation: The engine for development
  9. Rising wages reach a milestone
  10. Japanese PM Abe unable to read situation

What’s happening in China

Male nurse overcomes stereotypes

  1. Cross-species liver transplant succeeds
  2. Monks reach deal on temple buildings' demolition
  3. Bear attack on monkey sparks calls for laws
  4. Marauding Siberian tigers kill livestock
  5. Suffer the children, suffer the country