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Inability to adapt marks Dell’s decline

(Global Times)

15:59, February 19, 2013

Dell Inc, one of the world's largest computer makers, is reportedly close to sealing a deal which will take the company private, a move which some say will rejuvenate the struggling tech business.

For decades, Dell stood at the forefront of the global PC market thanks to the low cost of its products. All of this changed several years ago, when computer buyers started to pay more attention to functionality and customization rather than price alone. Dell, which has always offered standardized PCs, gradually lost market share as customers began losing interest in its products.

At the same time, with more people now accessing the Internet via mobile phones and tablets, the PC is losing its primacy with computer users. As the winds of the tech industry change, Dell has found itself on a much weaker footing relative to its competitors who widened their business scope to include mobile devices.

The author is Wu Bofan, chief editor at 21st Century Business Review.

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