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English>>China Business

Lenovo, on top of the PC world (3)

By Zhou Xiaoyan (Beijing Review)

15:01, November 19, 2012

Wang said Lenovo in 2009 became the first PC company to classify countries into two categories: emerging markets, such as China, India and Brazil, and mature markets, such as the United States and Japan. Lenovo then developed a different strategy for each. Such a strategy has now been widely adopted among multinational IT companies.

The main reason the company is the top PC seller is its strategy of penetrating into lower-tier cities in China and emerging markets, Wang said.

About six years ago, Lenovo started selling more of its products in China's rural areas, a step that Wang believes will contribute to the company's development in the next five years.

In China, Lenovo has a 34-percent share of the PC market, up 2.4 percentage points year on year, and shipments increased 8 percent year on year in the second quarter of 2012, according to a company statement.

In other emerging markets, Lenovo surpassed Dell and HP earlier this year to occupy the top spot in India and announced a few weeks ago that it would cooperate with a company in Brazil to expand its presence there.

Meanwhile, Lenovo has become the top PC shipper in India and is aggressively expanding in Latin American countries with factories in Brazil and Mexico.

While some Chinese IT industry players have tumbled in overseas M&As, Lenovo has witnessed enormous success from its overseas deals.

In 2005, Lenovo acquired IBM's PC business for $1.25 billion, and it also shouldered $500 million of the latter's debt. The takeover provided the company with American know-how to expand globally. By making Lenovo the third largest PC producer worldwide, the acquisition gave Lenovo's PC business a boost.

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