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English>>China Business

Lenovo, on top of the PC world (2)

By Zhou Xiaoyan (Beijing Review)

15:01, November 19, 2012

Reasons for success

HP stood atop the rankings as the world's biggest PC maker for the past six years, but its market share loss came amid upheavals in its management and changes in its business plans. At one point, the company had considered spinning off its PC unit, a proposal that was later abandoned by Meg Whitman, HP CEO.

The company has also been hit hard by the world's economic malaise and a shift among customers away from older types of computers toward mobile tablet devices.

Despite a gloomy outlook for PCs, Lenovo's net profit from April to September totaled $303 million, up 20 percent year on year. During the same period, its sales revenue amounted to $16.68 billion, up 22 percent, according to Lenovo's quarterly financial statement. PC sales of the company surged 17 percent while those of the whole world shrank by 5 percent.

Lenovo defied the odds because of some of its acquisitions and relatively high exposure to emerging markets, which are outperforming developed markets in sales, Brent Bracelin, an analyst at Pacific Crest Securities Inc., told China Daily.

In the past, Lenovo learned from HP, IBM and other Western IT companies, Wang Jiping, a senior analyst from the U.S.-based research firm International Data Corp., told China Daily.

Lenovo started to develop its own sales and operations model in 2004 and then acquired IBM's PC division in 2005. Now its business model and strategy have spread to global markets.

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