Yiwu: Santa's China factory (3)

Official data from Yiwu customs shows that Christmas product exports in the first 9 months were up close to 50% compare with the same time last year. With such high growth number, why are manufacturers feeling the winter chill so early this year?

"Competition is fierce this year. There were 400 some companies do Christmas products in 2010. It increased to 500 some in 2011 and now there are around 750 companies. So everyone on average gets a smaller slice of the total pie." Chen Jinlin, secretary general of Yiwu Christmas Products Association, said.

Christmas decorations is a lucrative business, hence more and more companies want a part of the action. So if there is a place you could call the Christmas capital of "middle earth", it's most likely this - Yiwu, a very integral part of Santa's supply chain - which as we all know leads to the north pole.

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