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Yiwu: Santa's China factory (2)

(CNTV)

13:52, November 07, 2012

Shen Minhua, owner of LeiRen Christmas is specialized in making Christmas ornaments. She says overall sales this year are about the same as last year's but orders from Europe have dropped significantly.

"Europe is one of our major export destination, this year sales have dropped around 30%." she said.

But it's not all doom and gloom, lights are still shinning bright in some other parts of the world. Yu Qiaofang, owner of ZhengQiao Christmas Gifts, targets her products to Brazil and Russia, She says sales have gone up this year.

"I export more than half of my products to Brazil and Russia. Compare with last year, the number of customers and the amount they order are both higher from these two countries."

In fact, Brazil has become Yiwu's number one Christmas export destination, accounting for more than 12 percent of the total export. Export to Russia has been increasing dramatically, up over 300 percent compare with last year.

As for the home market, China, business has been increasing steadily, as more Chinese start to embrace the blissful season of Christmas.

"Last year 10 percent of our sales are from local consumption, this year it accounts for 20 percent of our sales." Wang Jinjing, owner of Xinyuan Christmas, said.

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