It is estimated that every day, the population flow around the Bosideng building is more than 30 million people, thanks to the nearby subways.
Maria Maria is one of the nine sales employees in the store. "We all are local," said Maria, who has worked for Moss Bros, one of the oldest British menswear brands, for three years.
"We love being with Bosideng. We have the same quality of goods as Hugo Boss, but the prices here are much lower," she said.
It was suggested to Bosideng that it change its brand name to a Western one when it decided to enter the UK, but the company refused to do so.
"We are a Chinese brand, and we are proud of our Chinese name. We insist on using the name, and will never change it," Zhu said.
And more than that, Bosideng expects to make the Chinese factor appealing to Western customers.
"We add red into many of our pieces, and we are going to launch some other series into which Chinese facial paintings and shadow play themes are infused," Zhu said.
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