Covering a floor area of 1,600 square meters and housing stores, offices and apartments, the building is opposite London's famous department store Selfridges, and near two subway stations.
The company will invest about 8 million pounds to reconstruct the three-story store, Zhu said.
"The building is the first foray that Bosideng has ever made abroad, and through the landmark building, we expect to enhance our brand popularity and reputation," he said.
Bosideng Chairman and CEO Gao Dekang once said: "The acquisition of the property is an important move by Bosideng in its expansion into the international market and development into a world-famous brand."
With about 12,000 stores at the end of September, Bosideng has been tapping the domestic market since its foundation in 1975.
Today its business includes not only down jackets, but also menswear, which accounts for a growing part of its sales revenue.
During the first half of the 2012 financial year, Bosideng's sales from down jackets rose by 3.8 percent from a year earlier to 1.84 billion yuan ($295 million), accounting for 60 percent of the company's total sales revenue during the same period.
The company has been an original equipment manufacturer for a range of famous foreign brands for many years, a topic on which Zhu refused to elaborate.
"Annually, the OEM production generates sales worth 140 million yuan," Zhu said.
"It's not a small business, but the problem is that the Bosideng brand is not known in international markets. It's quite new, especially in the European market," he added.
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