Entrepreneurs represent as much as 40 percent of HNW individuals in China and comprise the highest number of clients with more than 30 million yuan ($4.8 million) in assets being managed.
This segment ranges from aggressive investors looking for active investment advice to those that require a strong link to their businesses and demand both convenience and access as well as business/private banking propositions.
Around 30 percent of HNW individuals' assets are currently allocated to real estate. Of the remaining 70 percent, basic investment products such as mutual funds and savings deposits represent more than half of their holdings.
China's HNW individuals expressed an interest in increasing their portfolio allocation toward more innovative products such as private equity.
Currently, in addition to local and foreign banks, securities companies and trust companies are also major players in the private banking sector in China.