Top 10 Chinese entertainment events in 2012 (10)

（China.org.cn）  16:24, December 21, 2012

This year a new TV reality show became an instant hit with audiences across the nation and forever changed the landscape of Chinese television broadcasting. Within a few hours of its first live broadcast on July 13, "The Voice of China" managed to capture the viewers' attention and hearts.

The show turned out to be an unexpected success, especially at a time when the TV market is basically oversaturated due to the large numbers of reality talent shows.

Zhejiang Satellite TV managed to lure in Chinese celebrities, such as renowned musician Liu Huan, pop diva Na Ying, mainland singer Yang Kun and Taiwan singer-songwriter Harlem Yu, to come on as the show's coaches. The format of the show sees judges can make decisions based on contestants' vocal performances. If they hear something they like, they hit a button and turn their chairs around to see the person singing.

The show's competing trainees like Jike Junyi, Li Daimo, Xu Haixing, Liang Bo and Li Mochou, eventually go on to become new rising stars. Lu Wei, the show's publicity director, said the price of a prime time 15-second advertisement has risen from 136,000 yuan (US$21,376) to 360,000 yuan (US$56,584).