Female entrepreneurs showcase delicacies and boost tourism via e-commerce in Jiande City, E China

A vendor makes Jiande tofu buns at a theme event promoting the culture and tourism of Jiande City, in Hangzhou, east China's Zhejiang Province, Jan. 24, 2026. On Saturday, a theme event promoting the culture and tourism of Jiande City in Zhejiang Province was launched in Hangzhou. Female entrepreneurs from 16 towns and sub-districts in Jiande brought a variety of handmade delicacies and local agricultural products such as tofu buns, eggs, strawberries, lotus seeds, tea, and dried fish to the public.

In recent years, Jiande City has helped local women achieve employment at home through e-commerce and live-streaming, greatly increasing women's income. (Xinhua/Xu Yu)

A vendor promotes food products via live-streaming at a theme event promoting the culture and tourism of Jiande City, in Hangzhou, east China's Zhejiang Province, Jan. 24, 2026. On Saturday, a theme event promoting the culture and tourism of Jiande City in Zhejiang Province was launched in Hangzhou. Female entrepreneurs from 16 towns and sub-districts in Jiande brought a variety of handmade delicacies and local agricultural products such as tofu buns, eggs, strawberries, lotus seeds, tea, and dried fish to the public.

In recent years, Jiande City has helped local women achieve employment at home through e-commerce and live-streaming, greatly increasing women's income. (Xinhua/Xu Yu)

Citizens buy Jiande tofu buns at a theme event promoting the culture and tourism of Jiande City, in Hangzhou, east China's Zhejiang Province, Jan. 24, 2026. On Saturday, a theme event promoting the culture and tourism of Jiande City in Zhejiang Province was launched in Hangzhou. Female entrepreneurs from 16 towns and sub-districts in Jiande brought a variety of handmade delicacies and local agricultural products such as tofu buns, eggs, strawberries, lotus seeds, tea, and dried fish to the public.

In recent years, Jiande City has helped local women achieve employment at home through e-commerce and live-streaming, greatly increasing women's income. (Xinhua/Xu Yu)

A vendor prepares food at a theme event promoting the culture and tourism of Jiande City, in Hangzhou, east China's Zhejiang Province, Jan. 24, 2026. On Saturday, a theme event promoting the culture and tourism of Jiande City in Zhejiang Province was launched in Hangzhou. Female entrepreneurs from 16 towns and sub-districts in Jiande brought a variety of handmade delicacies and local agricultural products such as tofu buns, eggs, strawberries, lotus seeds, tea, and dried fish to the public.

In recent years, Jiande City has helped local women achieve employment at home through e-commerce and live-streaming, greatly increasing women's income. (Xinhua/Xu Yu)

Citizens visit a theme event promoting the culture and tourism of Jiande City, in Hangzhou, east China's Zhejiang Province, Jan. 24, 2026. On Saturday, a theme event promoting the culture and tourism of Jiande City in Zhejiang Province was launched in Hangzhou. Female entrepreneurs from 16 towns and sub-districts in Jiande brought a variety of handmade delicacies and local agricultural products such as tofu buns, eggs, strawberries, lotus seeds, tea, and dried fish to the public.

In recent years, Jiande City has helped local women achieve employment at home through e-commerce and live-streaming, greatly increasing women's income. (Xinhua/Xu Yu)

A vendor promotes food products at a theme event promoting the culture and tourism of Jiande City, in Hangzhou, east China's Zhejiang Province, Jan. 24, 2026. On Saturday, a theme event promoting the culture and tourism of Jiande City in Zhejiang Province was launched in Hangzhou. Female entrepreneurs from 16 towns and sub-districts in Jiande brought a variety of handmade delicacies and local agricultural products such as tofu buns, eggs, strawberries, lotus seeds, tea, and dried fish to the public.

In recent years, Jiande City has helped local women achieve employment at home through e-commerce and live-streaming, greatly increasing women's income. (Xinhua/Xu Yu)