Photo via tourism authority of Chengguan District of Lhasa

The tourism industry in southwest China’s Tibet Autonomous Region has reached a new height and the region is now reaching out to the world travelers.

On Feb. 9, the tourism authority of Chengguan District of Lhasa, the regional capital of Tibet, sent out a message on its official WeChat account to inform people that spring-time weather is about to dawn on the plateau.

Photo via tourism authority of Chengguan District of Lhasa

During the Spring Festival holiday, about 310,000 tourists visited the region, an annual increase of 7.9 percent, and tourism revenue rose 9.3 percent year-on-year to 259 million yuan ($38 million) during the busy travel period, according to the region’s tourism development commission.

The local government plans to promote the region’s tourism further to attract more than 30 million visitors by 2020, when annual tourism revenue is expected to exceed 55 billion yuan, Xinhua reported.

Local authorities in Tibet have rolled out a raft of preferential policies to develop tourist attractions, hotels, tour buses, and air routes.

Furthermore, Tibet plans to offer more convenient and friendly services for foreign visitors, such as cutting time for issuing travel permits to overseas travelers by half in 2019, according to China Daily.