NEW YORK, Feb. 24 (Xinhua) -- There is "a natural synergy" between Chinese and U.S. creators working on the best original entertainment content for young children in the world, said an award-winning American producer.

China obviously has "experts in the areas of design and animation, and they can do production at a very low price point. In America, we're very good with storytelling (and) getting the intellectual property (IP), so I believe there's a natural synergy between Chinese and U.S. creators working together on global IP," said Josh Selig, President of Little Airplane Productions (LAP), in a recent interview with Xinhua at the just concluded New York Toy Fair.

Selig, who has received 11 Emmy Awards, is the creator and executive producer of some of preschool television's most popular shows including Nick Jr.'s Wonder Pets!, Small Potatoes on Disney Junior, and 3rd & Bird on the BBC and CCTV in China.

"So it's not enough for a show just to work in America, and it's not enough for a show to work in China. We need more healthy partnerships where both sides are contributing to a show that Chinese kids will like, U.S. kids will like and European kids will like. So to me, it's a win-win if we work together; if we separate, both sides lose," said Selig, who founded LAP in 1999 and first visited China about 20 years ago.

The Mandarin-speaking producer also expressed his hope that the U.S.-China trade dispute would "get resolved very soon."

"We think both countries have more to gain by resolving this quickly and fairly," he said.

"I'm optimistic that it will be resolved, because I think it's very clear that it's only hurting both sides right now. Nobody is gaining from this trade war. It needs to be resolved, and I believe it can be resolved and should be resolved very quickly," he said.

"We've had great success partnering with Chinese companies to make global quality shows," he said. "We continue to do business in China ... we have some other projects in development. So our outlook on China is very positive."

LAP, all of whose shows are created and produced in-house at its studio in a historic red brick building in New York City's South Street Seaport, has been very active in China since 2012, according to Selig.

And the company made history in 2015 when Disney Junior U.S. acquired P. King Duckling, a series that LAP created and produced with China's UYoung Media, he said. The P. King Duckling deal was Disney's first ever acquisition of a Chinese animated series.

On another globally popular animated television series -- Super Wings, LAP oversees the writing, research and English language voice-overs, Selig said.

"It's an English first show, and it's dubbed into Mandarin. Most people in China don't know that," he said.

"It is very important that all animated shows be written in such a way that the global market can receive those shows. So I think that accounts for our success," he said.

"One of the challenges for many Chinese companies is getting their IP succeed outside China. We find that if the companies partner with us, they have a much better chance of having international broadcasters acquire the show. And we think the key is good writing," he said.