Chinese e-commerce giant JD.com reported robust sales during the Chinese New Year holiday as consumers upgrade their online shopping for food and gifts.

Sales from Feb. 3 to Feb. 8 rose 42.7 percent year on year, the company revealed in a report.

Smartphones, computers and home appliances were the top three items on JD.com in terms of sales value.

Cooking utensils posted the strongest growth at 399 percent year on year, and people tend to prefer higher-end products in this category, the report showed.

Online shopping in lower-tier cities is booming thanks to an expanding e-commerce network. Sales growth at fourth-tier and sixth-tier cities exceeded 60 percent.

South China's Guangdong Province is the biggest consumer on JD.com, followed by Beijing, Jiangsu and Sichuan, according to the report.