Apple News Facebook Twitter 新浪微博 Instagram YouTube Wednesday, Mar 15, 2023
Search
Archive
English>>

Tsingtao, Yanjing named official beer sponsors of 2022 Beijing Winter Olympics

(Xinhua)    09:38, December 18, 2018

BEIJING, Dec. 17 (Xinhua) -- Tsingtao and Yanjing have been named the official beers of the 2022 Beijing Olympic and Paralympic Winter Games here on Monday.

China's two leading beer companies are the first official partners that Beijing 2022 has signed since it opened invitations for tier-two sponsors in August 2018.

Both Tsingtao and Yanjing were also official beer partners of the 2008 Beijing Olympics. The two companies will share marketing rights for Beijing 2022 in a similar arrangement.

Beijing 2022 launched its marketing program in February 2017. The eight official tier-one partners to have been signed are Bank of China, Air China, Yili Group (dairy products), ANTA (sports apparel), China Unicom (telecommunication services), Shougang Group (urban regeneration services), CNPC (oil &gas), and Sinopec Group (oil &gas).

The Beijing 2022 organizing committee is expected to agree deals with more tier-two sponsors over the coming months.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Liang Jun, Bianji)

Add your comment

We Recommend

Most Read

Key Words