BEIJING, Nov. 30 (Xinhua) -- Chinese commercial drone manufacturer DJI released a new portable handheld camera built in its smallest three-axis gimbal, reported the China Daily Friday.

Dubbed Osmo Pocket, the 116-gram gadget is priced at 349 U.S. dollars and capable of 4K video shooting, with features such as intelligent shooting and object tracking similar to DJI's latest drone series, the China Daily said.

"Innovation is at the heart of every product we create and we hope the camera can help capture creative videos and photographs," said Luo Zhenhua, president of DJI, a Shenzhen-based consumer drone giant claiming nearly 70 percent of the world's consumer drone market.

Confronted with a relatively slow growth in Chinese consumer drone market, DJI is now targeting the booming market of photography and video industry, the company said.