The China International Import Expo (CIIE), acting as a channel connecting both supply and requisitioning parties, is creating new business opportunities for the world.

Over 3,600 exhibitors and more than 400,000 buyers from home and abroad have been attracted to the first CIIE, in the hope of expanding their markets and searching for favored products.

“The CIIE is significant as it builds a large platform for global companies to know more about each other,” said Zhang Dongwei, Senior Vice President of Pactera Technology International, a global IT services provider.

By enhancing cooperation and promoting trade liberalization and facilitation, the CIIE was bringing quality products to Chinese market from overseas, he added.

During the import expo, online shopping burst with great power. Alibaba’s CEO Daniel Zhang has announced a large import plan on November 6, pledging to import $200 billion worth of goods over the next five years.

The Expo was a huge treasure for all brands and enterprises, said Zhang, adding that Alibaba would take the opportunity to help more global commodities reach Chinese consumers and support foreign enterprises in finding their way of digital development in the Chinese market.

Besides, the CIIE also provides a platform of cooperation and exchanges on technological innovation for both domestic and foreign enterprises.

China General Technology Group (Genertec) signed to cooperate on a batch of projects over the CIIE as a practical action to implement China’s policy of expanding imports as well as a demonstration of the company’s cooperation achievements over the years, said Wang Xusheng, deputy general manager of Genertec.

Wang added that Genertec would set up an international innovation and service center for smart devices and carry out wide technological exchanges and cooperation with other companies.

A large number of small and medium enterprises have become the most active participators in technological innovation and cooperation.

“I have noticed that many industry leaders have brought their most advanced equipment and technologies to China during the CIIE, which fully indicated their confidence and eagerness in Chinese market”, said Li Yan, deputy general manager at Shaanxi Fast Auto Drive Co., Ltd, adding that equipment procurement and technological exchanges would bring more opportunities for companies to enhance their own strength.

Different countries and regions have different competitive resources and industries, and the CIIE serves as a platform for open cooperation among international and domestic enterprises.

Whirlpool expected to introduce more differentiated products to China and diversify product lines so as to cater to China’s upgrading consumption structure and stimulate market demand, Swain Shan, general manager of Laundry &Cooling in Whirlpool Corporation China, told People’s Daily.

Xi’an Aiju Grain and Oil Industrial Group, signing contract with companies from Kazakhstan, is planning to buy 100,000 tons of wheat and 100,000 tons of oilseeds.

Kazakhstan had the ideal oil, air and water resources to produce high-quality crops, introduced Jia Heyi, president of Aiju.

As the number of high-end and mid-end consumers was growing in China, quality agricultural products were more and more welcome by Chinese importers and the sales revenue would even double given the quality, price and market factors of these products, Jia noted, adding that the company, through contract farming, also helped local farmers to select proper crops and find proper market.