A screenshot of the Google shopping page [Photo: China Plus]

E-commerce giant JD.com will launch an online store on Google by the end of the year, another major move of the retailer to dive deeper into the U.S. market.

According to Bloomberg, JD.com is opening a flagship storefront on the shopping platforms of Google and setting up its own centers for shipping orders, while the U.S. search giant will handle payments and behind-the-scenes order processing.

"We are shipping from U.S. fulfillment centers to U.S. end-customers," JD.com Head of Logistics Bao Yan told Bloomberg.

The partnership was initially published in June, when Google announced investment of 550 million U.S. dollars in JD.com.

Unlike Alibaba, JD.com's major rival in China, the company operates more like a traditional retailer with its own warehouse and delivery services, akin to Amazon.

JD.com does not sell directly in the U.S. currently, though it does sell products via its major partner Walmart. The online store partnership with Google is expected to provide a more direct approach to U.S. consumers.

The move will also help Google to expand business in e-commerce and earn more advertising revenue, according to Bloomberg.