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Feng's 'Youth' grabs Hollywood trailer award

(Chinadaily.com.cn)    13:24, June 05, 2018

 

Feng Xiaogang's Youth was awarded "Best Foreign Music Trailer" at the 19th Golden Trailer Awards. [Photo provided to China Daily]

With three nods at the 19th Golden Trailer Awards, Feng Xiaogang's nostalgic drama, Youth, saw one of its trailers take home the gong for "Best Foreign Music Trailer," becoming the only Chinese winner at the annual award ceremony.

 

A scene from Youth. [Photo provided to China Daily] 

The award-wining trailer of Youth — an unlikely box office hit amongst the middle-aged and older audience in China — was made by Nurostar Film Company, that also produced the promotional spot for suspense film Peace Breaker, starring Hong Kong superstar, Aaron Kwok, which was also shortlisted among the nominations for "Best Foreign Drama Trailer."

 

A scene from Peace Breaker. [Photo provided to China Daily] 

A trailer for the Chinese comedy fantasy, Monster Hunt 2, starring Tony Leung — made by the American company Trailer Park — was nominated in both the "Best Foreign Animation, Family" and "Adventure" catagories.

However, the big winner was Marvel's smash hit Black Panther, when the awards were announced at the Ace Hotel in downtown Los Angeles on June 1.

The superhero blockbuster nabbed four awards, including the top honor, "Best of Show," for its promotional spot, produced by Create, entitled Crown. The same trailer also took the award in the "Best Action" category.

The second seasons of Westworld and Stranger Things each claimed a hat-trick of awards, making them joint-second in the winner's circle behind Black Panther.

The Golden Trailer Awards was founded in 1999 to honor marketing achievements in the film and television industries.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Liang Jun, Bianji)

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