Apple News Facebook Twitter 新浪微博 Instagram YouTube Tuesday, Jan 23, 2018

Chinese E-commerce Giant Launches Paris Office to Recruit French Brands

By Li Yongqun (People's Daily)    10:19, January 23, 2018

Logo of, Chinese e-commerce giant (File photo)

Paris (People's Daily) –, one of Chinese e-commerce giants, has announced the opening of its Paris office, as well as the appointment of Florent Courau as Managing Director for in France. Based in Paris, Florent will lead's French operations immediately.

The opening of an office in France is an important milestone for, as the e-commerce platform seeks to develop its French brand portfolio and is ramping up its European presence. The Paris office will help strengthen its relations with existing and potential brand partners, in the fast-growing sectors of luxury, fashion, cosmetics, food, wine and spirits.

A French presence will also give the company in-depth insights into its French partners, who are looking into access to the 266.3 million active Chinese consumers on

This launch comes shortly after announced an ambitious agreement with Business France, the country's official trade promotion agency, to sell 2 billion euros ($2.44 billion) of French goods to Chinese consumers over the next two years. also announced a partnership with French industrial engineering giant FIVES recently, to purchase another 100 million euros in French industrial products. The partnership with Business France includes the implementation of a "one-stop shop" solution for French brands and retailers to get their products to Chinese consumers quickly and conveniently.

Florent will oversee the project, including a training program focus on the Chinese e-commerce market, targeting senior executives across France, and the establishment of a logistic center in France to facilitate the transport of French products to China and’s consumers.

Winston Cheng, international president of said, "JD's move in France demonstrates our commitment to strengthening our relationship with local partners. With more than 20-year of experience in the luxury, beauty, wine and spirits industries, in France and China, Florent's knowledge makes him an invaluable contact point for French brands and retailers who would like to win over Chinese consumers through our platform."

A graduate of ESCP Europe Business School and INSEAD (European Institute of Business Administration), Florent is fluent in French, English and Mandarin. He started his career at Schlumberger, then moved to Deloitte Consulting before joining the LVMH Group where he held various management positions in France and China for 12 years, particularly in the wine and spirits and perfumes and cosmetics departments. In 2009, Florent spent more than two years as COO of Sephora in Shanghai where he was in charge of operations in North Asia, before creating his consulting company to support firms wanting to reach the Chinese market.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Bianji, Liang Jun)

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