NAIROBI, Nov. 22 (Xinhua) -- Chinese tech giant Huawei on Wednesday launched new smartphones in Kenya, targeting high net worth individuals in the East African nation.

The Huawei Mate 10 mobile devices at a cost of 800 U.S. dollars will be sold exclusively through Kenya's largest online retailer, Jumia for two weeks and will be later rolled out in smaller outlets countrywide.

Adam Lane, the Senior Director, Public Affairs at Huawei Technologies said Huawei Mate 10 series has upgraded features that guarantee quality service and durability.

"The Huawei 10 series is a device that gives users a seamless experience. A key feature is the artificial intelligence processor that is adaptable with user's surroundings making the phone stand out in this competitive market," Lane remarked during the launch of Huawei new smart phones in Nairobi

He revealed that the new Huawei Mate 10 mobile devices that have 64 GB memory capacity will retail at 800 dollars while the Mate pro whose memory capacity is 128 GB will be sold at 900 dollars.

The Huawei Mate 10 mobile devices have state of the art features like cameras, slick touch screens, network processing unit and a battery with a longer power retention capacity.

Lane said the device has inbuilt dual 4G Simcard support while its dual camera technology can capture and process images at high speed.

Derrick Alenga, Retail Manager of Huawei Device Kenya, said Huawei Mate 10 series has advanced features that enhances its ability to multi-task and can guarantee users a shelf life of eighteen months without developing hitches.

"Huawei Mate 10 series is the first smartphone to be launched globally with unique features like a processing unit and artificial intelligence. It has a huge storage capacity," said Alenga

The launch of Huawei Mate 10 series is expected to shake up Kenya's smartphone market that has blossomed thanks to higher disposable incomes among the country's urban middle classes.

Sanaz Abaie, the head of category for mobile and tablets, Jumia Kenya, said that growth of e-commerce has ensured high net worth individuals have access to quality and affordable smartphones.

"Demand for high-end smartphones like Huawei Mate 10 series has surged in Nairobi and other major cities. Our platform will raise the visibility of these devices and make them accessible at an affordable price," Abaie said.