A woman fainted in a jewelry shop after accidentally breaking a 300,000 yuan (US$44,117) bracelet.

The female tourist from Jiangxi, was trying on an expensive bracelet at a jade shop in Ruili, Yunnan Province, on Tuesday. When the salesperson made the woman aware that the item was priced at 300,000 yuan, she quickly took it off. Unfortunately, her hand slipped and the bracelet fell on to the ceramic tile floor, breaking it into two pieces.

The shopper panicked, despite being comforted by the store’s staff, and eventually fainted.

Several customers in the shop rushed to her aid. One of them brought the woman back to consciousness, after several moments, by nipping her philtrum, which is the vertical groove in the middle area of the upper lip.

Emergency medical staff arrived at the scene to check her health and found she had no serious physical injuries.

There has been no agreement made to compensation for damage to the bracelet.