BEIJING, June 8 (Xinhua) -- The publicity chief of the Communist Party of China (CPC) on Thursday urged media from BRICS countries to promote win-win cooperation and push the international order in a fairer and more reasonable direction.

Liu Qibao, head of the Publicity Department of the CPC Central Committee, made the remarks during his speech at the BRICS Media Forum that opened in Beijing on Thursday.

"Sharing a common destiny, BRICS countries form not only an interconnected community of interests, but also a community of joint actions," said Liu.

Deepening and expanding cooperation in various fields will enhance the overall competitiveness of BRICS countries as well as push the international order in a fairer and more reasonable direction, he noted.

"There are misinterpreting and misreading voices in international public opinion that are skeptical of the development prospects of BRICS countries and even BRICS itself," said Liu, urging BRICS media to maintain composure and consolidate confidence, and pass on the message of confidence in BRICS countries' development.

BRICS media should promote people-to-people exchanges, actively push forward cooperation and communication in sectors such as culture, education, health care, sports and tourism, to enhance mutual understanding and friendship between the five countries, and consolidate the spiritual foundation for amity between the people, he said.

Liu also called for pragmatic cooperation among BRICS media, including conducting joint interviews on major topics, promoting cooperation in information services, professional training, human resources and think tank exchanges, as well as sharing experiences in meeting the challenges of the Internet and promoting integrated media development.

The forum, with the theme of "Deepening media cooperation among BRICS countries, promoting equity and justice in international media," was proposed by Xinhua News Agency and jointly initiated with Brazil's CMA Group, Russia's Sputnik News Agency and Radio, the Hindu Group of India and South Africa's Independent Media.

It attracted leaders of 27 media organizations from BRICS countries.