BEIJING, June 7 (Xinhua) -- The Action Plan to Strengthen Cooperation Among BRICS Media was passed Wednesday at a presidium meeting of the BRICS Media Forum held in Beijing.

"The action plan will demonstrate our consensus in the following four aspects: to promote strategic partnership among BRICS countries, to build a fairer international communication order, to fulfill media social responsibilities, to expand exchange and cooperation among BRICS media," said Cai Mingzhao, president of Xinhua News Agency, while briefing the meeting.

"The action plan also shows our strong desire to carry on a six-point mission through joint efforts: to strike a balance in international communication, to strengthen media's sense of social responsibility, to promote people-to-people exchanges, to expand scopes of cooperation, to jointly develop BRICS digital media and to provide financial information services," Cai, also executive president of the BRICS Media Forum, told the meeting.