Ofo's shared bikes on the streets of Austin, Texas, in the United States, during the 2017 South By Southwest Conferences & Festivals (SXSW), March 2017. [Photo: thepaper.cn]

During the SXSW trade show, which ran from March 13 to 15, ofo reportedly received a lot of interest from potential collaborators among the US exhibitors, users or even governmental agencies. The company plans to adopt localization measures in accordance with regional laws and regulations, as well as the preferences of local users.

A low price of 50 cents for half-hour and the convenience of being able to "pick up and park bikes wherever you want", have given the company the edge on its American competitors, such as BCycle and Spin.

The founder of Mobike, another Chinese bike-sharing leading company, also attended a sharing session at the SXSW Trade Show to introduce the enterprise to overseas audiences.

Unlike ofo's ambitious overseas plan, Mobike is being more cautious, expressing no intention of entering the US market for the time being. As for the bigger picture, the company expects to steadily and gradually operate in Singapore, beginning with a "soft-landing" first, said Mobike founder Hu Weiwei in an interview with The Paper.