Li Baoshan, People's Daily editor-in-chief

Media cooperation in the “Internet Plus” era should emphasize conceptual and technical innovations as well as more concrete, general innovations, stressed People's Daily editor-in-chief, Li Baoshan.

Li made the remarks at a forum held in Shenzhen on Aug. 21. The theme of the forum was media integration.

Li said that at this critical stage of media integration, everyone wants to gain an edge. However, some misunderstandings should be carefully avoided.

According to Li, media integration is an inevitable and ongoing process rather than a temporary trend. What’s more, the rules of media integration cannot be ignored. Integration calls for respect for the rules of news distribution, technological development and the evolution of new business models, Li said, adding that it should progress in an orderly, organic and effective way.

He urged those attempting media integration not to be overly hasty, saying that the plan must be implemented step by step rather than all at once. Li also gave advice about how to get the most out of media integration. He called for conceptual innovation to improve productivity, hoping that the forum could foster the exchange of ideas and knowledge.

In addition, he stressed the importance of technical innovation. Li hopes mainstream media will cooperate with alternative enterprises in order to integrate traditional reports with new technologies.

The Forum is co-sponsored by People's Daily and Shenzhen government. Attendees of the forum included Jiang Jianguo, director of the State Council Information Office; Ren Xianliang, vice minister of the Cyberspace Administration of China; officials from various departments of the central and local governments; and representatives of the media and Internet industries.